Rahul Forge · concepts in the making
Forged from what you already have.
Your photos, your services, your words, reshaped into a website that works on every phone. Then the software behind it.
Selected concepts
A few I keep coming back to.
Each one started with a real small business whose website had fallen behind. I studied it, then rebuilt it as a working concept, in the business's own language. None of them are client projects.
Restaurant & caféSwedenA warm, illustrated countryside restaurant site built around the weekly lunch, the full menu and group or catering enquiries.02
GoldsmithNorwayA quiet goldsmith’s site organised by piece and by trust, laying out real craftsmanship, real service and an easy way to get in touch.03
Fashion boutiqueSwedenA neighbourhood fashion boutique site presenting its full brand roster by department, with the founder's own story and clear contact.04
Motor museumDenmarkA sprawling vintage vehicle museum site that turns its own collection photography into an immersive walk-through, with visiting hours and group bookings up front.05
Surf & kite shopSwedenA friendly, owner-run surf-shop site in its own voice, with gear to browse, courses and rentals, and a clear way to get in touch.06
Mountain lodgeNorwayA sturdy, story-rich mountain-lodge site for groups, with the whole building laid out and a clear booking request form.07
Pool hallNew ZealandA dark, warm, characterful pool-hall site that feels like walking in at night, with group bookings and directions easy to find.08
Foie gras farmBelgiumA warm farmhouse maison-de-bouche site with its produce sorted into real categories, its private dining offered plainly, and every opening hour and phone number close at hand.09
FloristUnited KingdomA calm, image-led florist site that lets the flowers lead, states the delivery area plainly, and keeps the phone one tap away.10
BreweryUnited KingdomA tactile, heritage-craft brewery site that turns the beer range into a browsable library and invites people to the taproom.11
Lighting showroomGermanyA dark, showroom-like lighting-house site that lays out its brand roster and its story plainly, with both locations’ hours and phone one tap away.12
Joinery workshopAustriaA precise, warm joinery site built around a real workshop gallery, a measure-at-home request form, and every earned credential brought forward.13
Veterinary clinicSwitzerlandA warm, reassuring neighbourhood vet site that puts every service, emergency guidance and appointment booking within one tap, day or night.14
Hair salonAustriaA stark, editorial hair-salon site that treats the award record and the craft as the whole show, with the studio easy to find and call.15
TheatreFranceA mobile-first literary-theatre site that puts the current season and its real guest pedigree up front, with booking and contact one tap away.16
Oyster barNew ZealandA fresh, local oyster-bar site that leads with real provenance and atmosphere, puts the full menu in easy reach, and makes reserving a table effortless.How I work
You see it before you decide anything.
- 01
I look at what's already public
Your current site, your photos, your reviews, what you actually sell and who walks through the door.
- 02
I build a working concept
Real pages in modern code, in your language, down to the interior pages. Desktop and phone. Not a mock-up or a slide.
- 03
You decide
If you like it, we talk about making it real. If not, say so and the preview comes down. No pressure either way.
- 04
Then the software
Once the front door works, the useful part: automations and custom tools that save hours every week.
What I do
Two things, in this order.
How you show up online
A new website built from what you already have: your photos, your services, your words. Made for phones first and written in your customers' language.
What runs behind it
When you are ready: enquiries answered, bookings in one place, and the repetitive admin handled by software I build around how you already work, much of it with AI.
About
One person, not an agency.
I'm Rahul Soni. I build custom software for hard business problems, much of it with AI.
The concepts on this site are unsolicited. The businesses did not ask for them and are not my clients; they are shown to demonstrate the kind of work I do.
More about me
Tell me what you think, even if it's no.
The quickest way is to reply to my email. Or write to me directly: